Branding & UI design
The Rainbow Serpent Festival, located near Melbourne, Australia, is a renowned music and arts event known for its diverse music performances, art installations, workshops, and community interactions. With its unique atmosphere and natural outdoor setting, the festival attracts participants from around the world to enjoy a fusion of music, art, and community. This project aims to create a brand identity for the Rainbow Serpent Festival by incorporating local culture.
Deliverables:
Branding & UI design
skills support:
PS AI & InDesign
form:
Individual work
Year:
2022
Logo usage
In Western culture, fire has long been symbolic of various meanings, representing not only energy and passion but also cohesion and renewal. With this in mind, I crafted the logo to feature two dancing figures embodying the fluid and dynamic nature of flames, thereby metaphorically capturing the essence of communication and exploration.
Brand imagery
COMMUNICATION ITEMS : PRINT
In the design of posters and tickets, the use of red and orange for both text and imagery against a deep brown background aims to create a vibrant depiction of people coming together at night to enjoy rock music. Additionally, incorporating images with flame elements reflects the festival's values of embracing the unknown and facing challenges head-on. It's worth noting that, considering children are often drawn to bright and colorful visuals, a special bright yellow poster was also created to attract them to experience the enchantment of music and art at the Rainbow Serpent Festival.
COMMUNICATION ITEMS : DIGITAL
Photos showing many people enjoying the festival together are used a lot, which can create a warm and lively atmosphere to attract potential customers. Readers can feel the charm of rainbow serpent festival through these pictures.
